Buttle francis 2004 customer relationship management concepts and tools

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buttle francis 2004 customer relationship management concepts and tools

Francis. Abstract. Customer relationship management: concepts and tools is the first edition of a Stan Maklan has joined Francis Buttle as co-author. Marketing, 13 (December), –91; Evans, M., O'Malley, L. and Patterson, M. ( ). The expression customer relationship management (CRM) has only been Buttle, F. () Customer relationship management: concepts and tools. management, customer behaviour and analysis, which are essential for business operations. 3. Introduce CRM measurement and business intelligence tools in.

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buttle francis 2004 customer relationship management concepts and tools

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buttle francis 2004 customer relationship management concepts and tools