Customer relationship management related studies on how to prevent

customer relationship management related studies on how to prevent

As customer relationship management (CRM) practices become Theoretical contributions lie in the identification of issues related to CRM and differential treatment customers and satisfy their needs, in order to keep them loyal to the . However, the literature on unfairness suggests that customers may. Customer Relationship Management or CRM is used in managing a This will not only attract more customers but also keep the current ones. The main objective of the study to investigate the effect of CRM on the profit of CRM to keep customer satisfaction and luck of Management information system. so that organization must the collect date relating their customer, in fortunately .

Hence, the effect of CRM on the organization's productivity, customer satisfaction, trust and loyalty in the hospitals of Isfahan University of Medical Sciences was studied in this research. The estimated sample size was nurses.

customer relationship management related studies on how to prevent

The adequacy of sample size has been taken using Kaiser—Meyer—Olkin method. Data collection tools This study is a correlation descriptive research. A researcher-made questionnaire has two main parts.

customer relationship management related studies on how to prevent

The first part is based on the functions of CRM and the second part is the variables that CRM have influence on them, the second part of questionnaire consisting of three areas: Organization productivity, customer satisfaction, and customer loyalty and trust. For confirming the validity of questionnaires, expert judgment methods were used so that the developed questionnaire along with explanations of its vocabulary and concepts was given to 10 university professors, five hospital managers and authorities, and six hospital nurse managers and they were asked to express their opinions in relation to the content, structure and style of wording of the questionnaire and its appearance.

After applying the recommendations and its final confirmation by other experts, the content validity of the questionnaire was ensured. To assess the questionnaire reliability, it was rounded to another pilot group, and reliability and internal.

customer relationship management related studies on how to prevent

Data analysis Structural equation modeling method was used to analyze the data using SPSS version The CRM functions identifying and prioritizing customer, customer acquisition, the diversity of services, client interaction and customer retention were defined as the independent variables and trust and loyalty, organization productivity and customer satisfaction as the dependent variables in this research.

Finally, the effect of independent variable on the dependent was identified and the significance and the strength of relationship was determined, the overall model fitness was confirmed by using fitness indices.

The Impact of Customer Relationship Management on Organization Profit of in Somali

Data analysis was conducted using structural equation. The proposed model of research This article aims to provide the model of e impacts effect of CRM.

Hence, the present study seeks to provide a comprehensive model in hospital. In this proposed model, the CRM tasks identifying and prioritizing customer, customer acquisition, the diversity of services, client interaction and customer retention have been defined as the independent variables and the effects of CRM trust and loyalty, organization productivity and customer satisfaction as the dependent factors.

customer relationship management related studies on how to prevent

Jan 05, Abstract The purpose of this study to investigate the impact of customer relationship management on the profit of organization in Somali. The study used the domestic theory to analyze data by applying statistical package for social science SPSS version Somali businesses have not use Management information system. Also the researcher finding Somali full capacity internet.

The Impact of Customer Relationship Management on Organization Profit of in Somali

Also the researcher finding Somali have not use e-commerce, the reason the people have not knowledge Online Business and mostly citizen have not master card or credit card.

The main objective of the study to investigate the effect of CRM on the profit of organization in Somali and to explore the CRM important of business in Somali. Somalia companies have not department of CRM to keep customer satisfaction and luck of Management information system.

Customer Relationship Management (CRM) - IIMBx on edX - Course About Video

Customer relationship management system; Profit; Business; Organization View PDF Download PDF Introduction Modern marketing shows for more developing and increase profitability of organization to produce good product, then attractive the whole of customer, the only way to get beneficial customer, marking relationship.

Although the customer was dived two part internal customer and external customer, the internal customer is employee of company so that employee partially is asset of organization because the organization depend on, the organizing must keep morality of their employee if they do not keep the productively become low so that the company must mark policy to improve their employee and motivation then training to increase their talent and skillsthat is double benefit of organization and employee, because they increase their productivity.

External customer is buyers the buyers they buy of organization, so that organization must the collect date relating their customer, in fortunately Somali Company have not management information system that reason was responsible luck of good customer relationship.

The researcher justify the amount of profit of this company comes total sales reduce total cost to gain profit of company if the amount of sales was greater than the amount of cost the amount gain we called profit, if the amount of sales is less than the amount of cost we called loss and if they same we called breakeven point means no gain no loss.

Problem Statement These days Somali were come disbar and they marked a lot of investment and increase economy, so they created small business and projects mostly they establish hotel like peach view restaurant they arise level of completion of the business, and also increase high level of customer turnover, furthermore increase customer acquisition, cost and growing customer expectation. There for most of Somali business have not focus on Customer relationship management system and finally the problem of this study seeks to show the relationship between customer relationship management system performances of organizational in Somali business.

Scope of the study The study was exploring the impact Customer relationship management on the profit of organization in Somali. Businesses like Oracle have come up with services and products and keyword Customer relationship management system and profit. Modern marketing shows for more developing and increase profitability of organization to produce good product, then attractive the whole of customer, the only way to get beneficial customer, marking relationship.

The researcher justify the amount of profit of this company comes total sales reduce total cost to gain profit of company if the amount of sales was greater than the amount of cost the amount gain we called profit, if the amount of sales is less than the amount of cost we called loss and if they same we called break- even point means no gain no loss. According to Al-Azzam [ 2 ] he says the customer relationship management First and leading, to form customer-oriented behaviors, organizations have to improve a suitable working environment for service in work.

For example, giving staff with the current tools, and technology, customer satisfaction pursuing and complaints management systems, moving leadership, and right rewards systems can all make these behaviors [ 3 ]. Therefore, the achievement of CRM close depends on the vigorous involvement of the employees in the organization them self [ 4 - 6 ]. Profit According to McMichael et al.

customer relationship management related studies on how to prevent

That can track customers through the World Wide Web and be able to forecast their forward moves wants and needs.

According Kotler et al. He says these CRM aim is to produce high excellence equity which he called customer equity.